South Korea’s biggest beauty-product company Amorepacific announced yesterday that it had signed a Memorandum of Understanding (MoU) for a strategic partnership with Southeast Asia’s leading e-commerce company Lazada Group, under which the two companies will work together to solidify their brand outreach in the region.

THE FACE SHOP, the No.1 cosmetics brand in South Korea, plans to at least double the scale of its business in Thailand over the next five years, said Pithan Ongkosit, the president of official distributor TFS (Thailand) Co Ltd.